UNITED+TRU is a movement of women and girls who are redefining beauty. We are about every size, age, background and culture living out their God-given beauty and potential to walk confidently in who they were made to be. With all of the pressures out there to be perfect, it’s time to redefine what beauty really is.

Brittany Dunn, co-founder of Safe House Project, a non-profit that is at the forefront of the fight against sex trafficking and active in survivor rescue, redemption and restoration, said this of United and TRU; “I hope you work me out of a job”. She understands that in order to eradicate human trafficking, prevention is a vital step. U+TRU’s mission to let every girl know their true worth, is a key in prevention. For this reason and more, we have teamed up with organizations such as A21/Norfolk and Safe House Project in this fight.

Sandra on podcasts


UTRU Core Values:


We are a Christ-centered outreach organization and operate out of a Biblical framework. We are committed to proclaiming God’s message of beauty, worth, and identity to women and girls. From work, to home, relationships and ministry we commit to proclaim the freedom we have in Christ, and unity we have as a result. 


We believe no two women are alike on purpose. We honor uniqueness and believe nothing compares to the internal beauty and purpose of each woman and girl. 


We believe our confidence comes from Christ and we are already enough because of His power, love and the beauty within us. We choose to walk in this posture throughout our leadership, events and programs. 


We believe we are better together. Our goal is to foster a welcoming and caring environment to women of all ages locally and around the world. 





Featuring various United + TRU role models.

 TRU talks is a new series directed by various United + TRU role models. Throughout this series, we will be sharing hardships we all have faced in our walks, while also featuring various United + TRU role models, including our very own Sandra Coates. Check this series out on our Youtube channel.

FASHION SHOW. February 23rd-24th, 2024 @ 900 Centerville Turnpike N, Chesapeake, VA 23320.

Save the date! Join us as we host our 4th United + TRU fashion show! Friday the 23rd will be an evening of fashion, runways, and fun. You do not want to miss this. Saturday the 24th will consist of empowering messages from various speakers, including our founder, Sandra Coates. Stay tuned for information on where to get tickets.