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UNITED+TRU is a movement of women and girls who are redefining beauty.
 
We are about every size, age, background and culture living out their God-given beauty and potential to walk confidently in who they were made to be.
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WE ARE SO HAPPY YOU ARE HERE!

Meet the Level Up Speakers

Clarity. Confidence. Community.

The Level Up Speakers are a powerful collective of leaders, coaches, mentors, entrepreneurs, counselors, and faith-driven voices who are passionate about helping women and girls grow in clarity, confidence, and purpose.

Each speaker brings real-life experience, practical tools, and authentic insight to guide you beyond inspiration and into transformation. Together, they create an environment where growth feels possible, progress feels supported, and your next level feels within reach.

At the Level Up Pop-Up Experience, you’re not just listening to speakers.
You’re connecting with people who believe in you, invest in you, and walk with you as you step into who you’re becoming.

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Author|Speaker|Ministry Leader|Founder

Sandra Coates

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Sandra Coates is an author, speaker, and ministry leader passionate about helping women and girls walk confidently in their God-given identity, beauty, and purpose. As the founder of UNITED + TRU, she creates spaces where women & girls of all backgrounds can encounter God, break free from pressure to compare, and move into a new found confidence in who God says they are. Having experienced personal transformation from body shame, anxiety, and broken identity, Sandra shares a redemptive message grounded in God’s truth available to all. 

She is the author of a book None Like Her, a girls workbook, Rise Up Beautiful and a brand new curriculum Your Unique Design. She is also a contributing author to the bestselling devotional More Than Enough. Sandra enjoys surfing, fashion, and beach living with friends. She is married to Brett, an Executive Pastor for 23 yrs and together they have three sons.

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Chick- Fil-A Operator at Hilltop Marketplace

Natalie Cheney

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Natalie serves as the Operator at Chick-fil-A’s Marketplace at Hilltop, where she’s spent over a decade growing people and building a culture of excellence.A wife, mom of four, and soccer coach, she leads with humility, resilience, and a belief we can change the world together; by serving one person and then another and another.

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Author | Relationship Coach | Licensed Financial Professional

Vernicia T. Green

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A best-selling author, licensed financial professional, relationship transition and grief and loss coach with over 20 years of leadership experience. Vernicia also leads grief and loss groups and mentors single women through heartbreak recovery and marriage preparation via her book Stepping Into Purity: A Movement of Women on the Journey from Captivity to Freedom and the SIP Sister’s Circle.

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Community Engagement Manager, Freekind

Tori J. Jones

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A fashionista with a passion to end trafficking, Tori serves as Community Engagement Manager for the greater Hampton Roads region. In that role, she is responsible for volunteer engagement, community events and building relationships with other nonprofits, businesses and state and local government agencies.

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Minister | Coach | Strategist

Tondalia Shaw

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A transformational coach, speaker, and strategist who specializes in helping women gain clarity, strengthen their mindset, and create meaningful forward movement in their personal and professional lives.Known for her authentic approach and practical insight, she blends real-life experience with proven strategies to help individuals elevate their thinking and walk confidently into their next level.

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Pastor | Author | Coach | Mentor

Dr. Rosalyn "Roz" Thompson

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With over 26 years of experience in Corporate America specializing in finance, and more than two decades in church leadership, Rosalyn (Roz) Thompson brings a rare blend of marketplace excellence and ministry passion. She holds a Bachelor of Science Degree in Business Management from Norfolk State University. Roz also works alongside her husband who is a Certified Marriage Counseling Facilitator for SYMBIS Reflections Marriage and Family Therapy.Her heart for Women’s Ministry shines through in her role as leader of the church’s women’s initiatives, mentoring, and empowering women to grow in faith and purpose.

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Mentor | Speaker | Girls Advocate

Nicole Mihalic

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Nicole is a mentor, speaker, and passionate advocate for the next generation of girls discovering
their God-given identity. For nearly a decade, she has poured into young girls through her local
church and her Daughters of the King ministry, cultivating spaces where authenticity, confidence,
and spiritual rootedness can flourish.Nicole believes there is no limit to where God’s daughters can go when they truly know who
they are in Him—living with God-confidence and boldly stepping into all their Creator has
designed for them.

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Founder | Business Owner | Mom | Wife

Olivia Perez

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 Olivia is a wife, mama to four sports-loving kids, and proud dog mom to one fluffy pup. She began her career behind the salon chair at just 17 years old and went on to open her own salon, Salon OH, at the age of 23. Most recently, Olivia founded Well of Hope Ministries, a local nonprofit dedicated to supporting single moms financially during times of need while surrounding them with the love and grace of Jesus. 

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Each ticket helps FreeKind to connect how we can directly give to stop human trafficking.

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Check out some highlights from our 2025 Fashion Show!

UNTIL

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THERE IS NO ONE LIKE HER

Founder

Sandra Coates was once longing to be someone different, more focused on comparing or competing with others rather than fully accepting herself. But when God stepped in and asked if she wanted to see the real Sandra, everything shifted. What had once seemed impossible — fulfilling her desires for confidence, a positive body image, and an end to her cravings — became her reality.

By sharing her candid personal story about how she discovered her true identity, she invites others to break free of who they think they have to be, reject the worldly pressures to fit in or be perfect, open themselves to receive breathtaking love and acceptance from their Creator, and walk confidently in their God-given beauty, identity, and purpose.

Meet Our Founder

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We believe no two women are alike on purpose.

We honor uniqueness and believe nothing compares to the internal beauty and purpose of each woman and girl.

We believe we are

 

Our goal is to foster a welcoming and caring environment to women of all ages locally and around the world.

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Wear with

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It's time to walk in the confidence as daughters of the King!

 

United + Tru merchandise was created just for that. Stand out and be the difference.

Become a BRAND AMBASSADOR.

We are all unique.

There is only ONE of you!

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2025

Want to know more about what is
happening with with United + Tru?

Subscribe to our NEW newsletter happenng later this year!

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